Commercialization is critical to success. A good idea must be introduced, sold and mainstreamed. Just like launching a rocket, the amount of effort to get an idea off the ground, may consume 80 to 90% of your resources.

Sometimes you just have to leap! We are not recommending anything dangerous, but when you are launching a new product or are in the start-up phase, you are going to have to take risks. Our experience can help you navigate through the minefield of business start-up, so that you can spend your time doing what you do best. Download our Value of Value e-paper.

The Value of Value PDF

Commercialization Partners over the years have included:


  • Brand Management Calgary
  • Brand Management Calgary
  • Brand Management Calgary
  • Brand Management Calgary
  • Brand Management Calgary

Launching a Product?

Consideration must be given to a multitude of variables including:

  • Geo-market
  • Competitors and competitive reaction
  • Disruptors
  • Marketing and sales budgets and activities
  • Profit and profit curve
  • Production, service and delivery
  • Intellectual property
  • Redundancy
  • Product obsolescence
  • Channel marketing or distribution
  • Customer mix
  • B2B, B2C, B2P
  • Compensation
  • Image management and messaging
  • Marketing and sales activities

Not every product will be an Apple, but you can be an Apple within your own market. It just takes good business sense and street smarts.

Launching a Company?

A strong foundation and a good plan is required. Factors include:

  • Board make-up: governance, leadership or advisory
  • Go to market strategy
  • CAPEX and OPEX requirements
  • Ownership structure
  • IP
  • Management structure
  • Global market requirements
  • Financial and operating plans
  • Infrastructure requirements
  • Rewarding performance
  • Valuation of your business
  • Liquidity events

Remember above all else, that if you don’t have a sale, you don’t have a business. Just because you have a great idea, doesn’t mean that the world will adapt.

Interested in Grants and Funding?

Click Here

A One Stop Resource for Starting Your Business or Commercializing a New Offering – Customers, Revenue, Image and Beyond

Do you have an invention you need to get to market? We can find you customers. Need cash? We can connect you. Need to convince someone? We can polish you. Want to go global? We understand world markets. Whether it is a full strategic plan, or just a second set of eyes, we can help.

Over the last 15 years we have helped numerous start-up organizations generate over 8 billion dollars in revenue. In some cases from launch, in other cases helping them get moving.

Brand Management Calgary

Serving across Calgary, Red Deer, Lethbridge, Medicine Hat, Edmonton, and the surrounding areas.

Contact The Method Effect in Calgary, AB