Commercialization is critical to success. A good idea must be introduced, sold and mainstreamed. Just like launching a rocket, the amount of effort to get an idea off the ground, may consume 80 to 90% of your resources.
Sometimes you just have to leap! We are not recommending anything dangerous, but when you are launching a new product or are in the start-up phase, you are going to have to take risks. Our experience can help you navigate through the minefield of business start-up, so that you can spend your time doing what you do best. Download our Value of Value e-paper.