Commercialization is critical to success. A good idea must be introduced, sold and mainstreamed. Just like launching a rocket, the amount of effort to get an idea off the ground, may consume 80 to 90% of your resources.

Sometimes you just have to leap! We are not recommending anything dangerous, but when you are launching a new product or are in the start-up phase, you are going to have to take risks. Our experience can help you navigate through the minefield of business start-up, so that you can spend your time doing what you do best. Download our Value of Value e-paper.

Commercialization Partners over the years have included:

Launching a Product?

Consideration must be given to a multitude of variables including:

Competitors and competitive reaction
Marketing and sales budgets and activities
Profit and profit curve
Production, service and delivery
Intellectual property
Product obsolescence
Channel marketing or distribution
Customer mix
B2B, B2C, B2P
Image management and messaging
Marketing and sales activities

Not every product will be an Apple, but you can be an Apple within your own market. It just takes good business sense and street smarts.

Launching a Company?

A strong foundation and a good plan is required. Factors include:

Board make-up: governance, leadership or advisory
Go to market strategy
CAPEX and OPEX requirements
Ownership structure
Management structure
Global market requirements
Financial and operating plans
Infrastructure requirements
Rewarding performance
Valuation of your business
Liquidity events

Remember above all else, that if you don’t have a sale, you don’t have a business. Just because you have a great idea, doesn’t mean that the world will adapt.

Interested in Grants and Funding?

A One Stop Resource for Starting Your Business or Commercializing a New Offering – Customers, Revenue, Image and Beyond

Do you have an invention you need to get to market? We can find you customers. Need cash? We can connect you. Need to convince someone? We can polish you. Want to go global? We understand world markets. Whether it is a full strategic plan, or just a second set of eyes, we can help.

Over the last 15 years we have helped numerous start-up organizations generate over 8 billion dollars in revenue. In some cases from launch, in other cases helping them get moving.